Paid Social Targeting Is Hard.
75% of iPhone users have opted out of in-app tracking…
This is just one of the reasons why social media platforms now struggle to provide effective paid social targeting.
While social media platforms are still the most important channels for digital advertising globally, they no longer have exclusive control over targeting capabilities.
This is why we started Boost.
Our mission is to continually optimise paid social campaign targeting for any digital advertising team worldwide.
We do this by giving paid social teams the tools to supplement their social media campaigns with custom third-party audiences.